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🎯 Targeting & Growth
Fintech Case — End-to-End Customer Analytics
UCSD · Customer Analytics
Completed an end-to-end customer analytics case study for a fintech product, integrating acquisition targeting, behavioral segmentation, churn prediction, and lifetime value modeling into a cohesive full-funnel strategy.
Approach
Worked through the full customer lifecycle: identified high-value acquisition segments, built behavioral clusters for personalization, predicted churn risk for proactive retention, and modeled customer lifetime value to inform budget allocation across the funnel. The deliverable was a comprehensive GTM analytics playbook.
Tools & Technologies
PythonScikit-learnPandasSegmentationLTV Modeling
Topics
Customer LTVSegmentationChurnGTM StrategyPython