GTM Revenue Dashboards & Pipeline Forecasting
NuSummit · 2023–2025
Led the design and delivery of GTM and revenue analytics dashboards for enterprise clients in financial services. Built pipeline forecasting models from Salesforce data in Snowflake to track lead-to-close efficiency and improve quarterly revenue predictability.
20%
Campaign ROI improvement
12%
Conversion rate lift
5K+
Account records tracked
What I Built
End-to-end revenue dashboards tracking pipeline health, conversion rates at each funnel stage, and forecast accuracy over time. The forecasting models used historical close rates, deal velocity, and seasonal patterns to project quarterly revenue within tighter confidence intervals than the sales team's manual estimates.
Impact
Delivered a 20% improvement in campaign ROI through better targeting informed by the dashboards, and a 12% conversion rate lift by identifying and fixing bottlenecks in the sales pipeline that the previous reporting hadn't surfaced.
Tools & Technologies
Topics